CORPORATE CULTURE AND ITS ROLE IN ORGANIZATION MANAGEMENT

Abstract

Corporate culture is the heartbeat of any organization, shaping its identity and influencing its overall success. This article delves into the multifaceted realm of corporate culture, exploring its profound impact on effective organization management. It uncovers the significance of fostering a positive and inclusive corporate culture that aligns with the organization's goals and values. The role of leadership, employee engagement, and the influence of corporate culture on productivity and innovation are thoroughly examined. Through the insights provided, readers will gain a deeper understanding of how corporate culture can be harnessed as a powerful tool for achieving strategic objectives and ensuring long-term organizational success.