MARKETING IN MEDICINE AND ITS CHARACTERISTICS

Muyassarova Muxabbat Muxammadievna

dc.contributor.author	Muyassarova Muxabbat Muxammadievna
dc.date.accessioned	2023-11-24T04:50:32Z
dc.date.available	2023-11-24T04:50:32Z
dc.date.issued	2023
dc.identifier.issn	2749-3644
dc.identifier.uri	http://repository.tma.uz/xmlui/handle/1/9392
dc.description.abstract	This article explores the dynamic intersection of marketing and medicine, shedding light on the unique characteristics that define this evolving field. As the healthcare landscape undergoes unprecedented changes, the role of marketing in medicine has become increasingly prominent. This study delves into the multifaceted nature of medical marketing, examining its strategic importance, ethical considerations, and the impact of digitalization on patient engagement. Through a comprehensive analysis, the article aims to provide insights into the challenges and opportunities inherent in marketing within the medical realm, offering valuable perspectives for healthcare professionals, marketers, and policymakers alike	en_US
dc.language.iso	en_US	en_US
dc.publisher	World Bulletin of Public Health (WBPH)	en_US
dc.subject	Medical Marketing, Healthcare Communication, Strategic Healthcare Management, Ethical Considerations, Patient Engagement, Digital Health, Pharmaceutical Marketing, Health Promotion, Healthcare Branding, Regulatory Compliance.	en_US
dc.title	MARKETING IN MEDICINE AND ITS CHARACTERISTICS	en_US
dc.type	Article	en_US